Finally a routine I keep
Two months in and the evening capsule is just part of brushing my teeth now. Packaging is lovely, delivery is on time, zero fuss.
Alex T. Verified purchase
Rest · 2 months
Brain Health
4.9 · 2936 reviews
Brain & Focus Formula
Supports Memory, Focus & Mental Clarity*†
$39.90
Subscribe & Save is coming soon — join the newsletter to hear first.
Bundle & SaveDiscount applies automatically at checkout
30-day happiness guarantee — love your first bottle or we make it right.
Free shippingOn orders over $75
30-day guaranteeFeel the Difference in 30 Days
Secure checkoutSSL encrypted payment
Easy replacementNo-hassle, fast support for damaged goods
- Supports your daily wellness goal
- Helps anchor a consistent routine
- One simple capsule — no guesswork
- Third-party tested for purity and potency
†These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
What it does
Brain & Focus Formula Capsules combine essential vitamins, minerals, amino acids, and botanical extracts to help support memory, concentration, cognitive performance, and nervous system health.* Featuring Choline, Bacopa, DMAE, Phosphatidylserine, DHA, and B Vitamins, this comprehensive formula helps promote mental clarity, focus, and long-term brain wellness as part of a healthy lifestyle.*
How to use
Take 2 veggie capsules daily, preferably 20–30 minutes before a meal with 8 oz (236 mL) of water, or as directed by your healthcare professional. Do not exceed the recommended serving.
Ingredients
Essential Vitamins & Minerals
Vitamin A
Vitamin C
Vitamin D3
Vitamin E
Vitamin B1 (Thiamine)
Vitamin B2 (Riboflavin)
Vitamin B3 (Niacin)
Vitamin B6
Folate
Biotin
Vitamin B5
Calcium
Iron
Magnesium
Zinc
Selenium
Copper
Manganese
Chromium
Molybdenum
Potassium
Choline (as Choline Bitartrate)
Brain Support Blend (617 mg)
DMAE Bitartrate
L-Glutamine HCl
Glutamic Acid
Green Tea Extract
Bacopa Extract
Inositol
Bilberry Fruit Extract
GABA
Grape Seed Extract
Grapefruit Seed Extract
Olive Leaf
Cinnamon Bark Extract
Licorice Root Extract
Boron
DHA (14%)
Vanadyl
Phosphatidylserine
Huperzine A
Other Ingredients
Hypromellose (Vegetable Capsule)
Rice Flour
Magnesium Stearate
Silicon Dioxide
Contains: Soy, Fish (Tuna)
Vitamin A
Vitamin C
Vitamin D3
Vitamin E
Vitamin B1 (Thiamine)
Vitamin B2 (Riboflavin)
Vitamin B3 (Niacin)
Vitamin B6
Folate
Biotin
Vitamin B5
Calcium
Iron
Magnesium
Zinc
Selenium
Copper
Manganese
Chromium
Molybdenum
Potassium
Choline (as Choline Bitartrate)
Brain Support Blend (617 mg)
DMAE Bitartrate
L-Glutamine HCl
Glutamic Acid
Green Tea Extract
Bacopa Extract
Inositol
Bilberry Fruit Extract
GABA
Grape Seed Extract
Grapefruit Seed Extract
Olive Leaf
Cinnamon Bark Extract
Licorice Root Extract
Boron
DHA (14%)
Vanadyl
Phosphatidylserine
Huperzine A
Other Ingredients
Hypromellose (Vegetable Capsule)
Rice Flour
Magnesium Stearate
Silicon Dioxide
Contains: Soy, Fish (Tuna)
Safety & warnings
For adults only.
Do not exceed the recommended serving.
Consult your healthcare professional before use if you are pregnant, nursing, under 18 years of age, taking medication, or have a medical condition.
Contains Soy and Fish (Tuna).
Contains Iron. Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6 years of age. In case of accidental overdose, contact a physician or poison control center immediately.
Keep out of reach of children.
Do not use if the safety seal is broken or missing.
Store in a cool, dry place.
Do not exceed the recommended serving.
Consult your healthcare professional before use if you are pregnant, nursing, under 18 years of age, taking medication, or have a medical condition.
Contains Soy and Fish (Tuna).
Contains Iron. Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6 years of age. In case of accidental overdose, contact a physician or poison control center immediately.
Keep out of reach of children.
Do not use if the safety seal is broken or missing.
Store in a cool, dry place.
Product details
Brain & Focus Formula Capsules are crafted to support healthy cognitive function and nervous system wellness. This comprehensive formula combines essential vitamins and minerals with a proprietary blend of botanicals and amino acids known to help maintain mental clarity, concentration, and overall brain health. It’s designed for individuals seeking daily support for focus, memory, and cognitive vitality.
B-vitamins, Choline, and DHA are key nutrients for maintaining proper nerve function and supporting neurotransmitter health. Antioxidant-containing botanicals like Bacopa, Green Tea Extract, Bilberry, and Grape Seed Extract work together to help protect brain cells from oxidative stress, promoting long-term cognitive wellness.
The proprietary blend also includes DMAE, Phosphatidylserine, and Huperzine A to support memory and attention. With Brain & Focus Formula, you can feel confident in giving your mind the nutritional support it needs to stay sharp, alert, and energized throughout your busy day.*
Ingredients: Vitamin A (as Beta-Carotene) 122mcg RAE, Vitamin C (as Ascorbic Acid) 125mg, Calcium (as Calcium Carbonate), Iron (as Ferrous Fumarate), Vitamin D (as Cholecalciferol) 3mcg, Vitamin E (as DL-Alpha-Tocopheryl-acetate) 14mg, Vitamin B1 (as Thiamine Mononitrate) 3mg, Vitamin B2 (as Riboflavin) 1.7mg, Vitamin B3 (as Niacin) 12.5mg NE, Vitamin B6 (as Pyridoxine HCL) 12mg, Folate 680mcg DFE (400 mcg Folic Acid), Biotin 3mcg, Vitamin B5 (as D-Calcium Pantothenate) 12mg, Magnesium (as Magnesium Oxide) 50mg, Zinc (as Zinc Oxide) 10mg, Selenium (Selenium Amino Acid Chelate) 50mcg, Copper (as Copper Gluconate) 0.052mg, Manganese (as Manganese Amino Acid Chelate) 0.4mg, Chromium (as Chromium Picolinate) 12mcg, Molybdenum 10mcg, Potassium (as Potassium Citrate) 94mg, Choline (as Choline Bitartrate), Proprietary Blend (DMAE Bitartrate, L-Glutamine HCL, Glutamic Acid, Green Tea Extract, Bacopa Extract, Inositol, Bilberry Fruit Extract, GABA, Grape Seed Extract, Grapefruit Seed Extract, Olive Leaf, Cinnamon Bark Extract, Licorice Root Extract, Boron, DHA 14%, Vanadyl, Phosphatidylserine, Huperzine A) 617mg, Hypromellose (vegetable capsule), Rice Flour, Magnesium Stearate, Silicon Dioxide.
Contains: Soy & Fish (Tuna Fish).
Manufacturer Country: USA
Product Amount: 60 caps
Gross Weight: 2.9 oz / 0.18 lb / 82 g
Suggested Use: As a dietary supplement, take two (2) veggie capsules once a day. For best results, take 20-30 min before a meal with an 8oz (236 ml) glass of water or as directed by your healthcare professional
Caution: Do not exceed recommended dose. Pregnant or nursing mothers, children under the age of 18, and individuals with a known medical condition should consult a physician before using this or any dietary supplement.
Iron Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Call a doctor or poison control center immediately in case of accidental overdose.
Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
The Dawnwell difference
Built like it matters
Proof-oriented choices you can verify on the label — not marketing gloss.
Research-aligned doses
Each active is dosed to match amounts used in published studies — the label proves it.
Third-party verified
Independent labs test every batch for identity, purity, and potency before release.
Nothing decorative
No artificial colors, no proprietary blends, no filler ingredients along for the ride.
Designed for consistency
One clear job per formula, one simple moment per day — routines that survive real life.
Flexible by default
Subscribe for savings, skip or cancel in your account whenever life changes.
30-day guarantee
If your first bottle is not a fit, we will refund or exchange it — simple as that.
What to expect
Consistency is the active ingredient
Supplements support a routine — they do not replace one. Here is the honest arc.
9 in 10
would recommend to a friend
Customer survey — replace with your own data
87%
keep their routine past month two
Subscriber retention survey — replace with your own data
4.8/5
average routine satisfaction
Post-purchase survey — replace with your own data
Weeks 1–2
The habit forms. Same time, same place — attach it to a ritual you already keep.
Weeks 3–4
The routine feels automatic. Most subscribers stop thinking about it entirely.
Month 2+
Consistency compounds. This is where daily support earns its keep — keep going.
Stats reflect self-reported customer survey responses about routine satisfaction — individual experiences vary. Not statements about disease outcomes.
Pairs well with
Frequently bought together
Round out the routine — most customers pair two or three.
Items selected1
Together—
After 15% bundle discount—
Bundle savings apply automatically at checkout. Untick anything you do not need.
Compare honestly
Dawnwell vs. the supplement aisle
The differences you can verify — on the label, in the lab reports, and in your account settings.
| What matters | Dawnwell | Typical store brands |
|---|---|---|
| Third-party batch testing | ✓ Every batch, independent labs | ✗ Rare or undisclosed |
| Research-aligned doses | ✓ Doses match published studies | ✗ Often under-dosed blends |
| Transparent labels | ✓ No proprietary blends | ✗ Blends hide amounts |
| Bundle & subscription savings | ✓ Automatic at checkout | ✗ Rarely offered |
| Cancel-anytime flexibility | ✓ Two taps in your account | ✗ Hotline hold music |
Comparison reflects common practices across mass-market supplements, not any specific brand.
4.8
Based on early customer feedback
What customers say
Honest words about real routines. A review app (Judge.me, Loox, Stamped) can replace this section later — it will slot right in.
Label you can actually read
Every ingredient has a number next to it. That is why I picked Dawnwell over the big-box bottle — and the morning routine stuck.
Sam W. Verified purchase
Rise · 3 months
Subscription done right
Skipped a month while traveling from my phone in about ten seconds. The product itself is easy to take and sits fine with breakfast.
Nina P. Verified purchase
Calm · 4 months
Reviews describe personal routine experiences, not medical outcomes. Individual experiences vary.
Before you order
Questions about this product
How should I take this?
Follow the directions on the label — most Dawnwell formulas are one to two capsules daily, with or without food. Pick a moment you already own, like morning coffee.
When will it arrive?
Orders ship within 1–2 business days and typically arrive in 3–7 business days with tracking.
Can I subscribe to this product?
Yes — choose Subscribe & Save above to get member pricing on automatic deliveries. Skip, pause, or cancel anytime from your account.
Is it right for me?
Dawnwell formulas are designed for adults building daily wellness routines. If you are pregnant, nursing, taking medication, or have a medical condition, consult your healthcare provider first.
What is your return policy?
Try it for 30 days. If it is not a fit, reply to your order confirmation and we will refund or exchange it — no long forms.
Still curious? We reply within one business day — newdawncare01@gmail.com
†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before starting any new supplement, especially if you are pregnant, nursing, taking medication, or have a medical condition.
Keep exploring
Complete the routine
Every formula does one job well — they are designed to stack.
Saffron + Chromium
Appetite Balance & Weight Support Strips
Supports Appetite Balance & Healthy Metabolism*
Start today
One goal. One capsule. Every day.
Start with the formula that fits — the routine does the rest.
Build Your Routine30-day happiness guaranteeFree shipping over $50Pause or cancel anytime